POP MART(HK:09992) 第一财经·2025-10-15 14:09Core Viewpoint - The article highlights the rising popularity of LABUBU, a product from Pop Mart, driven by celebrity endorsements, particularly from David Beckham, which has significantly boosted the company's financial performance [3][4]. Financial Performance - Pop Mart reported a revenue of 13.88 billion yuan in the first half of 2025, marking a year-on-year increase of 204.4% [4]. - The adjusted net profit for the same period reached 4.71 billion yuan, reflecting a year-on-year growth of 362.8% [4]. - LABUBU's segment, THE MONSTERS, generated 4.81 billion yuan in revenue, accounting for 34.7% of total revenue [4]. - Other product lines such as MOLLY, SKULLPANDA, CRYBABY, and DIMOO also surpassed 1 billion yuan in revenue each [4]. - The plush toy category achieved a revenue of 6.14 billion yuan, surpassing the revenue from figurines for the first time [4].