汽车玻璃:天幕之后,去向何方?(附56页PPT)

Core Viewpoint - The automotive glass market is expected to see significant growth, particularly in the area of panoramic roofs, with a projected penetration rate of 37% by 2030, translating to a market size of 34 billion yuan [7][30]. Group 1: Market Trends and Projections - The penetration rate of automotive panoramic roofs is anticipated to reach 18% in 2024 and 37% by 2030, driven by aesthetic enhancements and cost advantages over traditional sunroofs [7][30]. - The market for automotive panoramic roofs is projected to grow from 17.3 billion yuan in 2024 to 34 billion yuan by 2030, with significant contributions from membrane, dimming, and display technologies [30][31]. - The demand for automotive glass is increasing, with the unit value of glass per vehicle expected to rise by 2% annually, reflecting the growing importance of aesthetic and functional upgrades [9][10]. Group 2: Technological Developments - The evolution of automotive roofs is categorized into three dimensions: heat insulation, privacy protection, and interactive features, with various technological pathways being explored [7][24]. - Heat insulation solutions include physical sunshades and chemical coatings, with the latter capable of blocking up to 85% of infrared rays, effectively reducing cabin temperatures by 7-8°C [34][38]. - Dimming roofs are being developed to address privacy concerns, utilizing technologies such as PDLC and EC, which are expected to see increased adoption in vehicles priced above 200,000 yuan [53][61]. Group 3: Competitive Landscape - Fuyao Glass holds a dominant position in the global automotive glass market, capturing over 36% market share, and is well-positioned to benefit from the industry's growth [7][30]. - Other players in the supply chain, such as Haiyou New Materials and Keli Equipment, are also expected to gain traction as the market for dimming films and sunshades expands [7][30]. - The competitive landscape is characterized by rapid innovation and differentiation among automakers, with a focus on enhancing product aesthetics and interactivity [8][9]. Group 4: Consumer Preferences and Behavior - There is a notable trend among consumers for vehicles equipped with panoramic roofs, particularly in the mid to high-end segments, with a significant increase in configuration rates for models priced above 100,000 yuan [20][22]. - The preference for electric and extended-range vehicles is driving the adoption of panoramic roofs, with configuration rates nearing 90% for extended-range models and around 45% for pure electric vehicles [22][27]. - The integration of aesthetic and functional features in automotive glass is becoming increasingly important, as consumers seek vehicles that offer both visual appeal and enhanced user experience [8][9].