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中金:如何看待Sora应用对互联网平台影响?
中金点睛·2025-10-15 23:54

Core Viewpoint - The Sora App, launched by OpenAI, has quickly gained popularity, achieving significant download numbers in its first week, comparable to ChatGPT's launch, but it is unlikely to disrupt the current social media landscape due to various limitations [2][5][14]. Group 1: Sora App Features and Performance - Sora App integrates social attributes and diverse creation methods to build an immersive video ecosystem, featuring a vertical video stream design and interactive user comments [2][7]. - The app's innovative features, Cameo and Remix, allow users to create high-fidelity digital avatars and engage in secondary creation of videos, respectively, lowering the barriers to video creation [9][13]. - In its first week, Sora App reached the top of the iOS free download charts in the U.S., with download numbers similar to those of ChatGPT at launch, indicating potential for further growth [5][12]. Group 2: Market Impact and Competitive Landscape - Despite its innovative features, Sora App is expected to struggle in establishing itself as an independent platform, as AIGC video content is currently viewed as a niche within existing social media platforms rather than a standalone category [3][14]. - The competitive landscape suggests that existing major players in the market are likely to catch up with the technological advancements demonstrated by Sora, as the gap in model capabilities can be bridged over time [15]. - Legal and compliance issues surrounding AIGC content, particularly regarding copyright risks, remain unresolved, which could hinder widespread adoption of the Sora App [16]. Group 3: Future Outlook - The Sora App is anticipated to influence content creation trends, particularly in enhancing user engagement through its social features, but it is not expected to cause significant disruption to the existing social media ecosystem [12][14]. - The app's impact on the domestic market is limited, but it may encourage mainstream platforms to adopt similar creative functionalities to boost user activity and advertising revenue [14].