Core Viewpoint - Xiaomi has launched a new app called "Weiguan Short Drama" in its application store, which claims to offer a large number of short dramas for free without advertisements, achieving 20,000 downloads so far [1]. Group 1 - The "Weiguan Short Drama" app is owned by Chengdu Share Information Dissemination Co., Ltd., which has a registered capital of 10 million yuan. The legal representative, Wang Chuan, is a co-founder and senior vice president of Xiaomi Technology [4]. - Chengdu Share Information Dissemination Co., Ltd. is fully owned by Beijing Juai Liao Network Technology Co., Ltd., which in turn is wholly owned by Xiaomi Technology Co., Ltd. [4][7]. - The app is currently not available on the Apple App Store or other Android application stores from different brands [5]. Group 2 - In July 2023, Xiaomi's subsidiary REDMI collaborated with Douyin and Wanhe Tianyi to produce a short drama titled "Time and Space Collaborator," in which some employees from Xiaomi and REDMI participated [5].
小米入局短剧赛道