2025年中国宠物分阶喂养与营养需求白皮书

Core Insights - The Chinese pet market is expanding due to increasing pet ownership and emotional consumption, with a shift from generic to customized pet food tailored to different life stages and health needs [1][2][4] - The demand for functional nutritional supplements is rising, with probiotics and fish oil becoming popular among pet owners [1][24] Pet Market Growth - The pet economy in China is experiencing steady growth, projected to increase by over 10% year-on-year in 2024, with diverse service scenarios and health management becoming more refined [2][4] - The market is expanding into lower-tier cities, releasing potential for further growth [2] Pet Population and Types - The number of pet cats has surged, surpassing dogs, with 71.53 million cats expected by 2024, while dog numbers stabilize [4] - The most common cat breed is the Chinese rural cat, while the Chinese rural dog is the most popular dog breed [4] Pet Food Market Dynamics - Domestic pet food brands dominate the mass market, with differentiation driven by product characteristics [6] - Wet food and freeze-dried food are leading the market, reflecting pet owners' preferences for high palatability and health [20][21] Pet Owner Demographics - A higher proportion of pet owners are women, primarily aged 26-35, residing in high-tier cities with stable incomes [8][9] - Most pet owners have at least one year of experience in pet care, indicating a knowledgeable consumer base [11][12] Emotional Connection with Pets - Pet owners report a strong emotional bond with their pets, viewing them as family members and sources of joy [14] - Despite challenges in pet care, owners maintain a responsible and accommodating attitude towards their pets [16] Nutritional Awareness - Pet owners prioritize nutrition and health, showing high recognition of scientific and staged feeding practices [18] - The pet food market is seeing a shift towards functional and tailored nutrition, with a focus on specific health needs [24] Nutritional Supplement Trends - Probiotics lead the nutritional supplement market at 53%, with a growing interest in targeted health solutions [24][25] - Pet owners are increasingly opting for supplements that address specific health concerns, such as joint health and heart support [25] Feeding Habits by Life Stage - Young pets require high nutritional support and frequent feeding, while adult pets have larger appetites and need balanced nutrition [30][38] - Senior pets need easy-to-chew, low-calorie foods with essential nutrients to maintain health [46][48] Purchasing Behavior - Pet owners tend to purchase food and supplements based on promotions and nutritional content, with a preference for online and specialized retail channels [34][42][50] - The purchasing frequency and spending vary by life stage, with younger pets having lower spending compared to adult and senior pets [36][44][52]