拼多多十年，那些变与不变

Core Viewpoint - Pinduoduo has successfully completed its first decade by focusing on consumer benefits and creating a win-win ecosystem for both consumers and merchants, rather than merely chasing market trends [2][7][14]. Group 1: Company Overview - Pinduoduo was launched ten years ago with the aim of enabling consumers to buy better products at lower prices, gathering over 9 billion active users and millions of merchants [2][3]. - The company has introduced innovative mechanisms like "Billion Subsidy," which have reshaped the e-commerce landscape and been widely imitated by competitors [2][3]. - Pinduoduo emphasizes that merchant and consumer interests should take precedence over platform interests, even at the cost of short-term profits [2][14]. Group 2: Consumer Experience - The platform has redefined "consumption upgrade" by making quality products accessible to a broader audience, allowing users to enjoy significant savings through group buying [3][5]. - Pinduoduo's user-friendly interface and features have made online shopping accessible to older demographics, enhancing their shopping experience [7][10]. - The company has facilitated the digital transformation of rural areas, enabling local residents to engage in e-commerce and improve their quality of life [5][10]. Group 3: Merchant Impact - Pinduoduo has significantly transformed the business landscape for merchants, with many reporting substantial growth in sales and operational efficiency after joining the platform [8][10]. - The platform has connected over 1,000 agricultural production areas, benefiting more than 16 million farmers and becoming the largest platform for agricultural products in China [10][11]. - Pinduoduo's commitment to supporting merchants includes initiatives like the "Billion Subsidy" and the upcoming "Trillion Support Plan," aimed at reducing operational costs and enhancing profitability for merchants [14][15]. Group 4: Strategic Focus - Pinduoduo's strategy is characterized by a focus on core business areas, particularly in agricultural product sales and supply chain optimization, which has allowed it to build competitive advantages [13][14]. - The company has maintained a lean operational structure, avoiding the pitfalls of larger corporations, which has contributed to its agility and responsiveness to market changes [13][14]. - Pinduoduo's approach to fostering a collaborative ecosystem among merchants and consumers is seen as a sustainable model for future growth [17][18].