由饱和迈向增长：全球二手智能手机市场正在转型

Core Insights - The article discusses the growth trends in the second-hand smartphone market, highlighting the contrasting performances between mature and emerging markets. Emerging markets like Africa, India, and Southeast Asia are driving growth, while mature markets are experiencing stagnation due to saturation and extended upgrade cycles [4][5][8]. Market Performance - In the first half of 2025, the second-hand smartphone market in mature regions such as Europe, the US, and Japan is expected to show a modest year-on-year growth of approximately 1%. Factors such as market fragmentation, rising costs, and prolonged upgrade cycles are impacting supply and demand [5][10]. - Conversely, emerging markets like Africa, India, Southeast Asia, and Latin America are projected to grow at an average year-on-year rate of about 4%, significantly outpacing the global average [5]. Regional Growth Drivers - Africa: The second-hand smartphone market is anticipated to grow by 6% year-on-year, driven by the increasing involvement of authorized retailers and government initiatives like "Bridge by Digital Africa," which support local refurbishment ecosystems [8][9]. - India: The market is expected to grow by 5% year-on-year, with a focus on high-end refurbished devices. Factors include enhanced consumer awareness, improved supply chain systems, and a rising demand for premium refurbished products [10][11]. - Southeast Asia: The market is projected to grow by 5% year-on-year, supported by a robust informal channel and stable inflow of second-hand devices from China. The rise of C2C transactions facilitated by online platforms is also a significant growth driver [12]. Brand Performance - Apple leads the refurbished smartphone market with a 7% year-on-year growth, primarily due to partnerships with high-end retailers and consumer preference for newer models like the iPhone 13 and above [11]. - Samsung follows with a 4% year-on-year growth, benefiting from aggressive trade-in promotions for its Galaxy S and Z series [11][14]. - In Indonesia and other Southeast Asian countries, Apple achieved a 15% year-on-year growth, capturing about half of the market share, while Samsung experienced a 3% decline overall [15]. Market Challenges - Mature markets are facing challenges such as declining exports, rising costs, and regulatory uncertainties, which are stabilizing overall sales but limiting growth potential [10][15]. - The competitive landscape in Europe is intensifying, with increased frequency of trade-in activities and pressure on profitability due to rising operational costs and regulatory changes [15].