小米，别让年轻人的第一台车变成最后一台

Core Viewpoint - The article discusses the challenges faced by Xiaomi in the electric vehicle market, particularly following recent accidents involving its SU7 model, highlighting the need for a stronger focus on safety rather than just aesthetics and marketing [3][4][5]. Summary by Sections Product Design and Marketing - Xiaomi's approach to car design emphasizes aesthetics, with the founder, Lei Jun, stating that "the best-looking, best-driving, and smartest" features are the main focus, often neglecting safety considerations [4][5]. - The marketing strategy has been criticized for being overly focused on user experience and design, similar to its smartphone business, which may not be appropriate for the automotive industry [5][6]. Safety Concerns - The article points out that safety is a critical aspect of automotive design that has been overlooked by Xiaomi, with Lei Jun only briefly mentioning safety features in the context of design [4][5]. - Following the accidents, there has been a significant shift in public expectations, with Lei Jun acknowledging the need for Xiaomi to take on the responsibilities of a major player in the automotive industry [6][7]. Recent Incidents and Responses - The article references two serious incidents involving the Xiaomi SU7, which have raised questions about the company's commitment to safety and its marketing practices [5][6]. - In response to the accidents, Xiaomi has initiated a recall of 116,887 vehicles due to safety concerns related to the L2 highway navigation assist feature, indicating a recognition of the potential risks involved [7]. Industry Standards and Practices - The article emphasizes the importance of treating the automotive market with respect and caution, contrasting Xiaomi's approach with that of other companies that prioritize thorough testing before releasing vehicles to consumers [8].