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渐入佳境的杨瀚森,与姚明有什么不一样
首席商业评论·2025-10-16 04:09

Core Viewpoint - The article discusses the impact of Yang Hanshen's entry into the NBA on Sino-American relations, emphasizing the dual-directional interaction between the NBA and the Chinese market, contrasting it with the previous era of Yao Ming, who primarily opened the Chinese market for the NBA [7][12][22]. Group 1: Yang Hanshen's Performance and Adaptation - Yang Hanshen's initial struggles in the NBA were followed by significant improvements, showcasing his ability to adapt to the league's demands through targeted training and adjustments [9][11]. - His performance in the preseason, including a notable game against the Kings where he scored 14 points in a single quarter, highlights his rapid development and acceptance by fans [9][12]. - The article notes that Yang's growth represents a blend of Chinese and American basketball philosophies, indicating a cultural and professional integration [11][20]. Group 2: Market Impact and Commercial Opportunities - Following Yang's signing, the Portland Trail Blazers experienced a surge in social media followers in China, indicating a growing interest in the team and the NBA [7][12]. - Yang's jersey sales skyrocketed, with 43% of orders coming from Chinese fans, demonstrating his potential to reignite interest in the NBA among Chinese audiences [12][14]. - The collaboration between Yang's team and American brands, such as Under Armour, to create dual-version signature shoes reflects the commercial opportunities arising from his presence in the league [14]. Group 3: Cultural and Political Significance - Yang Hanshen's success is seen as a new vehicle for cultural exchange between China and the U.S., with his performance fostering interest in Chinese culture among American fans [16][18]. - His journey in the NBA is positioned as a potential positive influence on Sino-American relations, especially in light of the complex political landscape [16][18]. - The article suggests that Yang's role transcends basketball, serving as a bridge for mutual understanding and cooperation between the two nations [22].