对话iMile黄珍：跨境物流，赢在系统里｜暗涌看世界

Core Insights - The article highlights the significant growth of e-commerce in Mexico, with the Hot Sale event achieving a record sales figure of 42.7 billion Mexican pesos (approximately 2.5 billion USD), marking a 23.7% increase year-on-year [2] - iMile has successfully adapted its logistics strategy in Mexico, overcoming previous challenges and achieving a 95% coverage rate, up from less than 60% in 2023 [6][7] - The company emphasizes a technology-driven and localized approach to logistics, which has allowed it to build a robust network and improve operational efficiency [4][16] E-commerce Growth in Mexico - The Hot Sale event serves as a critical indicator of the rapid growth in Mexico's e-commerce sector, with a notable increase in package processing volume by 81.82% [2] - The logistics sector faced significant challenges in 2023 due to a surge in demand, leading to delivery chaos, which iMile has since addressed through strategic improvements [2][6] iMile's Strategy and Operations - iMile's expansion strategy includes a "1+5+X" logistics product system, which covers various e-commerce scenarios and enhances service flexibility [4] - The company has shifted from a self-operated model to a franchise model in Mexico, allowing for rapid network expansion and local adaptation [7][9] - iMile has focused on building a data-driven management system to ensure real-time monitoring of operations, costs, and service quality [7][20] Market Entry and Localization - iMile's entry into Mexico was driven by factors such as e-commerce penetration rates and a favorable business environment, making it a strategic choice for expansion [12][14] - The company employs a "70% replicable + 30% localized" approach, balancing standardized operations with local cultural adaptations [21][24] Competitive Advantages - iMile's competitive edge lies in its technology-driven logistics solutions and the ability to quickly respond to market demands through a self-built system [15][16] - The company has established a dynamic organizational structure that allows for rapid decision-making and resource sharing across regions [26] Future Plans - iMile aims to expand its global presence to 100 countries over the next five years, focusing on technology and localization to enhance service quality [35][36]