五折甩卖，这家车企关掉最后一家店

Core Viewpoint - Polestar has closed its last physical retail store in China, indicating a strategic shift in its business model to better align with the rapidly changing consumer demands in the Chinese market. This does not signify an exit from the Chinese market, as existing customer rights will remain unaffected [2][3]. Group 1: Business Strategy and Operations - Polestar is transitioning to an online sales model, with consumers able to access product information and purchase through digital channels. However, the online purchasing system has been closed, and test drive services are no longer offered [5]. - Despite poor sales performance in China, Polestar has established China as its most important production base, with models being produced in various cities for global markets. The production lines have shifted to focus on export-oriented models [7]. - In the first three quarters of the year, Polestar's global sales approached 45,000 units, with most vehicles produced in China [7]. Group 2: Sales Performance - In Q3 2025, Polestar's global retail sales reached 14,192 units, a year-on-year increase of 13%. Cumulatively, sales for the first nine months were approximately 44,482 units, reflecting a growth of 36% [8]. - In stark contrast, Polestar's sales in China have been dismal, with only 69 units sold in the first half of the year. This includes 56 units in January and only 1 unit in March [8]. Group 3: Financial Performance - As of the end of 2024, Polestar's total assets amounted to $40.54 billion, with liabilities at $73.83 billion, resulting in a negative net asset of $33.29 billion. Cumulatively, Polestar has incurred losses exceeding $5.1 billion from 2020 to 2024, with a single-year net loss of $2 billion in 2024 [8]. - Since its IPO in 2022, Polestar's stock price has plummeted by 90%, and it received a compliance notice from NASDAQ due to its stock price falling below $1 [13]. Group 4: Management and Organizational Changes - Polestar has been undergoing significant organizational changes, including a 10% workforce reduction and a focus on cost management. The company has also been reducing its presence in China, including the closure of its direct sales channels [10]. - The management team in China has seen instability, with seven different leaders in eight years. Recently, there has been a major overhaul of the global management team [12]. Group 5: Future Outlook - Polestar aims to achieve an annual retail sales growth of 30% to 35% from 2025 to 2027 and is targeting profitability by 2025 [12].