拆解飞鹤「护城河」：为什么「更适合」这么难模仿？

Core Viewpoint - The article emphasizes that Feihe has spent 63 years developing a brand that is "more suitable for Chinese babies," focusing on a systematic approach that integrates research, production, and data to establish trust and quality in its products [4][6][22]. Group 1: Historical Development - Feihe has evolved over 63 years, establishing itself as a leader in the dairy industry by prioritizing the suitability of its products for Chinese infants [11][13]. - The brand's journey began with a commitment to quality and safety, leading to the establishment of a full supply chain control in 2006, which helped it navigate industry crises [12][14]. - By 2019, Feihe became the highest-valued dairy company in Hong Kong, reflecting its growth alongside the recovery of the Chinese dairy industry [13]. Group 2: Research and Development - Feihe's approach to "suitability" is rooted in extensive research, including the establishment of a national research team focused on maternal and infant nutrition, which has led to significant findings in infant formula development [19][29]. - The company has developed a unique system that emphasizes the nutritional needs of Chinese infants, using local data to inform its product formulations [20][28]. - Feihe's commitment to research is demonstrated by its involvement in over 40 national research projects and the publication of numerous academic papers, establishing it as a leader in the field [29][33]. Group 3: Quality and Safety - The brand's "two-hour ecological circle" ensures that milk is processed within two hours of milking, maintaining freshness and nutritional quality, which is a significant competitive advantage [22][23]. - Feihe's products exceed international standards in protein content and purity, reinforcing its commitment to quality and safety [17][20]. - The company has built a comprehensive clinical validation system, which includes long-term studies to ensure that its products meet the nutritional needs of infants [25][26]. Group 4: Market Position and Strategy - Feihe's strategy contrasts with many international brands that rely on global supply chains; instead, it focuses on local sourcing and production to enhance product quality [14][19]. - The brand has successfully transformed the concept of "suitability" into a quantifiable and verifiable scientific proposition, enhancing consumer trust [22][38]. - Feihe's leadership in the market is not just based on sales but on setting new standards for quality and safety in the dairy industry, redefining competition in the sector [29][39].