Lushang Freda Pharmaceutical (SH:600223) FBeauty未来迹·2025-10-16 13:11Core Viewpoint - The article discusses the breakthrough of the Chinese anti-aging skincare market, particularly focusing on the innovative "transdermal collagen" technology developed by Kemi, a brand under Furuida Biological Co., which has been recognized as a global pioneer in transdermal collagen skincare products [3][5][6]. Group 1: Market Context and Challenges - The anti-aging skincare market in China has surpassed 100 billion, with collagen becoming a key ingredient in many products, yet consumers face confusion regarding the effectiveness and authenticity of these products [3]. - Issues such as "mislabeling of collagen content" and "difficulty in verifying transdermal effects" have plagued the industry, leading to consumer skepticism [6][9]. - Despite familiarity with collagen, consumers struggle to differentiate between various types, such as collagen peptides and recombinant collagen, complicating their purchasing decisions [6]. Group 2: Kemi's Technological Innovation - Kemi has received certification as the "global pioneer in transdermal collagen skincare products" from Shangpu Consulting, validating its leading position in the industry through a dual verification mechanism of "technical definition + efficacy evidence" [5][7]. - The core of Kemi's innovation lies in embedding transdermal peptide segments into the recombinant type III collagen sequence, allowing for enhanced skin penetration without compromising the collagen's biological activity [9][11]. - Experimental data shows that Kemi's transdermal collagen has a 27.5 times higher penetration rate compared to ordinary recombinant collagen, providing tangible benefits for consumers [11][12]. Group 3: Consumer Reception and Market Performance - Kemi's products, priced around 350 yuan, are positioned as a high-end solution for anti-aging, with strong consumer acceptance reflected in sales performance [14][16]. - The brand achieved significant sales milestones, including a record-breaking GMV of 15.2 million yuan during a live-streaming event, indicating robust market demand [14][16]. - Positive user feedback on social media highlights the effectiveness of Kemi's products, reinforcing the brand's credibility and consumer trust [19][20]. Group 4: Industry Standards and Future Implications - Kemi's technology is not only a product innovation but also a catalyst for industry evolution, establishing new standards for collagen efficacy and consumer trust [21][22]. - The establishment of testing standards and clinical guidelines for skincare products marks a significant step towards addressing market pain points and enhancing the integration of efficacy in skincare and medical aesthetics [22][23]. - Furuida's ongoing commitment to research and development positions it as a leader in the beauty industry, paving the way for a future where technology-driven skincare becomes the norm [23][24].