MEITUAN(HK:03690) 21世纪经济报道·2025-10-16 14:08Core Viewpoint - The latest draft regulation from the State Administration for Market Regulation focuses on enhancing food safety responsibilities in the online food delivery industry, addressing issues such as platform accountability, merchant management, and transparency in food safety information [1][2]. Group 1: Regulatory Changes - The new draft regulation includes 45 articles that clarify the responsibilities of three main entities: online food providers, platform providers, and delivery personnel, covering the entire chain from pre-audit to post-publication [2]. - A significant change is the requirement for merchants to provide monitoring footage of key food processing stages, while platforms must upload and display "Internet + Bright Kitchen" video information prominently [1][2]. Group 2: Industry Context - The new regulations come amid intense competition in the food delivery sector, marked by a large-scale subsidy war initiated by major players like JD, Ele.me, and Meituan since April [4]. - The surge in traffic has brought merchant qualification audits and food safety issues back into the spotlight, with platforms facing warnings and penalties for inadequate merchant audits [5]. Group 3: Enforcement and Penalties - Specific penalties are outlined in the draft, including fines ranging from 5,000 to 50,000 yuan for platforms failing to conduct on-site audits of merchant qualifications, and fines from 5,000 to 30,000 yuan for approving non-compliant merchants [6]. - The draft is currently open for public feedback, with a deadline set for November 16 [6].