“凑热闹的人”正在杀死文旅消费？

Core Viewpoint - The article discusses the phenomenon of "bystander tourists" in the domestic tourism industry, highlighting the disconnect between the influx of visitors and their actual spending, which is negatively impacting local economies [6][13][21]. Group 1: Tourist Behavior and Economic Impact - The increase in domestic tourism has led to a rise in visitors who do not contribute significantly to local spending, referred to as "bystander tourists" [7][8]. - During the recent National Day holiday, while the number of travelers increased, per capita spending on tourism decreased, leading to a stark contrast between crowded tourist spots and empty local businesses [7][13]. - Local tourism professionals express frustration, believing that these "bystander tourists" are detrimental to the local tourism economy [8][14]. Group 2: Strategies to Attract Tourists - Local governments have employed three main strategies to attract tourists: hosting large-scale events (like marathons and concerts), offering free entry to attractions, and promoting "internet celebrity" cities [11][12][28]. - These strategies initially succeeded in drawing crowds, but the expected economic benefits did not materialize as anticipated [13][19]. Group 3: Disconnect Between Visitor Numbers and Spending - Despite a significant increase in visitor numbers, local tourism revenue has not kept pace, indicating that many visitors are not spending money [18][20]. - A case study of Meihekou shows that while visitor numbers surged from 5 million to 20 million over three years, tourism revenue only increased from 5 billion to 7 billion yuan, highlighting the issue of ineffective tourist flow [18][19]. Group 4: Need for Diverse and Affordable Tourism Products - The lack of diverse and appealing tourism products in many areas is a key reason for low spending among visitors [21][23]. - Tourists often have the budget to spend but cannot find suitable options that meet their needs, leading to frustration and low consumption [23][25]. - High prices for basic accommodations and limited services in attractions further deter spending, as seen during the recent holiday season [26][27]. Group 5: Successful Case Studies - Successful examples include the Suzhou Super League, which offered affordable tickets to attract a broader audience, and Nanning's concert economy, which effectively integrated tourism with events to enhance local spending [30][31][32]. - These cases demonstrate that engaging visitors through affordable and diverse offerings can convert "bystander tourists" into active consumers, benefiting the local economy [32][33].