Apple(US:AAPL) 财联社·2025-10-17 01:49Core Viewpoint - Apple is preparing to launch its first MacBook Pro with a touchscreen, marking a significant design shift from the principles established by founder Steve Jobs [2][7]. Group 1: Product Development - The new MacBook Pro is expected to be released by the end of 2026 or early 2027, featuring a touchscreen and the next-generation M6 chip [2]. - The new model will adopt an OLED display, similar to the technology used in iPhone and iPad Pro, representing the first use of this high-end display in the Mac product line [3]. - The touchscreen MacBook Pro will retain a full keyboard and trackpad, allowing users to choose between touchscreen and traditional input methods [3]. Group 2: Design Changes - Apple will replace the current "notch" design with a "punch-hole" display, allowing the camera area to display content [4]. - To address common issues with touchscreen displays, Apple has redesigned the hinge and screen structure to prevent screen wobble during touch input [5]. Group 3: Pricing and Market Strategy - The new 14-inch and 16-inch models are expected to see a price increase of several hundred dollars due to the use of more expensive components, with current non-touch versions priced at $1999 and $2499 [5]. - Apple is initially focusing on the high-end MacBook Pro to gauge market response before potentially expanding touchscreen features to other models, consistent with its product strategy [6].