Core Viewpoint - Shein is transforming the Chinese apparel manufacturing industry by implementing intelligent systems and green innovations, enhancing efficiency and resilience across the supply chain [3][4][25]. Group 1: Shein's Impact on Supply Chain - Shein's sales surpassed ZARA starting in 2022, driven by its flexible supply chain model and digital management systems [4][5]. - The company is influencing the entire supply chain, from garment manufacturing to raw material innovation, by investing in digital systems and new technologies [5][12]. - By 2024, Shein is projected to capture 1.53% of the market share, becoming the third-largest fashion retailer globally, following Nike and Adidas [5]. Group 2: Digital Transformation and Efficiency - Shein's "small order quick response" model allows suppliers to maintain inventory rates in the low single digits, compared to the industry average of around 30% [6][9]. - The company has invested over 600 million yuan to empower suppliers, helping over 200 factories upgrade their operations and benefiting approximately 33,000 workers [9][12]. - Shein's digital systems have improved production management, reducing errors and enhancing efficiency in factories [7][10]. Group 3: Technological Innovations - Shein has developed over 170 innovative tools that can enhance process efficiency by an average of 80% [11][14]. - The company is pioneering sustainable practices, such as the cold transfer printing technology that significantly reduces water usage and chemical reliance [15][19]. - Shein's collaboration with East China University of Science and Technology aims to develop advanced recycling technologies for polyester, enhancing material recovery and reducing costs [16][18]. Group 4: Broader Industry Influence - Shein's model has led to a digital transformation of nearly 5,000 apparel manufacturers in Guangdong province [12]. - The company is fostering a collaborative ecosystem, linking production partners, suppliers, and service providers to create a more efficient and sustainable industry [25]. - Shein's investments in smart logistics and manufacturing facilities are expected to create thousands of jobs and significantly boost export volumes [23][24].
升级中国服装制造,Shein 独有的算术题
晚点LatePost·2025-10-17 07:29