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半年揽入近20亿,帮人找对象有多赚钱?
36氪·2025-10-17 13:35

Core Viewpoint - 米连科技 is preparing for an IPO on the Hong Kong Stock Exchange, highlighting its growth in the online emotional social platform sector and its significant revenue contributions from its flagship application, 伊对 [4][5]. Group 1: Company Overview - 米连科技 operates various online emotional social platforms, including 伊对, 贴贴, HiFami, Chatta, and Seeta, targeting diverse user demographics [5][10]. - As of the first half of 2025, 米连科技 reported an average of 9.9 million monthly active users and 2.1 million daily active users [5][10]. Group 2: Financial Performance - 米连科技's total revenue reached 1.917 billion RMB in the first half of 2025, with 伊对 contributing approximately 1.5 billion RMB, accounting for nearly 80% of the company's total revenue [7][11]. - The company experienced a loss of 0.17 billion RMB in 2023 but is projected to turn a profit of 1.46 billion RMB in 2024 and 2.62 billion RMB in the first half of 2025 [12]. Group 3: Revenue Model - 米连科技's revenue primarily comes from value-added services, including virtual goods, interactive features, and membership subscriptions, with a significant portion generated through user tips to "红娘" [8][11]. - The revenue-sharing model for hosts in the 伊对 and 贴贴 platforms ranges from 20% to 52%, incentivizing user engagement and interaction [8]. Group 4: User Engagement and Retention - 伊对 boasts a monthly active user engagement time of 8 hours and a 7-day retention rate of 72.1%, both leading metrics in the Chinese online emotional social industry [11]. - The company has over 180,000 host users who guide interactions in chat rooms, enhancing user experience and connection [6][8]. Group 5: Future Developments - 米连科技 plans to invest in AI companion applications to provide scalable, personalized emotional support to millions of users, aiming to create a new model of relationships [13].