不是线上使我们生活低质,而是线下早已荒芜
虎嗅APP·2025-10-17 13:42

Core Viewpoint - The article discusses how the rise of AI-generated content, such as Sora2, highlights the prevalence of low-quality content on social media, suggesting that the demand for such content stems from a low-quality offline life. It emphasizes the need to reassess the significance of offline experiences as online content production efficiency increases [5][6][7]. Group 1: Reflection of Offline Quality - The quality of online content reflects the low quality of offline life, as seen in examples of individuals finding solace in low-quality online interactions due to their unsatisfactory real-life conditions [6][7]. - The article argues that the neglect of improving offline environments leads individuals to seek comfort in virtual spaces, indicating a deeper issue of unfulfilled needs for dignity and meaning in real life [7]. Group 2: Competition for Existence Confirmation - Social media and short videos serve as substitutes for genuine human connections, providing a form of emotional support but failing to replace the deeper connections found in real-life interactions [9][10]. - The article posits that while online platforms offer temporary emotional relief, they cannot fulfill the human need for meaningful relationships and experiences that confirm one's existence [11]. Group 3: Value Creation in Content Supply - The current landscape can be categorized into three types of individuals: content consumers seeking better spiritual lives, online content providers offering emotional support, and those providing tangible offline experiences [12]. - To avoid obsolescence, offline experience providers must enhance their offerings to contribute to the emotional well-being of individuals, focusing on fostering genuine connections rather than merely competing with online alternatives [13][14]. Group 4: The Role of AI in Redefining Existence - The emergence of AI technologies like Sora2 is leading to a "migration of spirit," where individuals transition from offline to online and back to a higher quality of offline existence, driven by technological advancements [16]. - The article concludes that as AI begins to replicate human expressions and emotions, the definition of "existence" is being re-evaluated, emphasizing the importance of authenticity in a world increasingly influenced by technology [16].