苹果，抢下F1美国独家转播权

Core Insights - Apple has established a five-year exclusive partnership with Formula 1 (F1) for broadcasting all F1 events on Apple TV starting next year, which includes practice sessions, qualifying, sprint races, and grand prix races [2][3] - The deal is valued at $700 million, averaging $140 million per year, significantly higher than ESPN's previous annual fee of $85 million [4] - This partnership positions Apple alongside other tech giants like Amazon and Netflix in the sports broadcasting arena, replacing ESPN as the current broadcaster for F1 [3][4] Group 1 - The average viewership for F1 on ESPN reached 1.4 million this year, surpassing the previous record of 1.21 million in 2022 [5] - Apple's senior vice president Eddy Cue expressed excitement about the partnership, highlighting its potential to enhance growth in the U.S. market through innovative content distribution [5][7] - F1 CEO Stefano Domenicali stated that Apple's involvement will help F1 reach more American households and attract a younger audience [7] Group 2 - Apple is also promoting F1 through its other platforms, including real-time updates via Apple Sports and a dedicated widget for iPhone users [2] - The recent release of Apple's original film "F1: Drive to Survive" has achieved a global box office of over $629 million, marking it as the highest-grossing sports film [5]