虎嗅APP·2025-10-18 09:48Core Insights - The article discusses the significant growth brought by Taobao Flash Sales to the e-commerce market, highlighting its daily order volume of 80 million and a monthly active buyer count of 300 million [2][3] - The sustainability of this growth is a focal point, with emphasis on user scale and purchase frequency as key dimensions [6][7] Group 1: Growth Sustainability - Taobao Flash Sales has rapidly expanded in the instant retail and food delivery sectors, leveraging Alibaba's ecosystem and financial investments [6] - The growth engine may face a "half-life" period, similar to past trends seen in Meituan's community group buying and Alibaba's own Taote, where growth rates may slow as market penetration increases [6][7] Group 2: User Engagement and Cross-Selling - The strategy involves promoting cross-purchases between "far-field" and "near-field" services, with significant growth in cross-selling and repurchase rates observed in recent months [6][7] - Future innovations in product offerings are expected to further enhance user consumption habits and drive engagement [6] Group 3: Business Integration and Synergy - Alibaba is shifting its focus from merely tracking where orders originate to a holistic view of business performance across different platforms [7] - The integration of services like "88VIP" and the Taobao membership system aims to connect various business forms to meet diverse consumer needs [7][8] Group 4: Future Investments and Market Positioning - Taobao Flash Sales plans to increase investments in food delivery and instant retail, with a focus on onboarding traditional e-commerce brands [8] - The introduction of a "4-hour delivery" solution is expected to enhance service offerings, positioning Taobao Flash Sales as a key player in the instant delivery market [8] Group 5: Profitability and Market Dynamics - While overall growth may be strong, Taobao Flash Sales' profitability may remain stable unless integrated with in-store and travel services [9] - The focus for Taobao Flash Sales will likely remain on expanding user scale and purchase frequency rather than immediate profit [9]