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茅台生肖酒将首次推出“日期酒”

Core Viewpoint - Moutai is launching a new "date wine" product to meet consumer demand for commemorative purchases, allowing customers to select their preferred production date without a lottery system, starting from October 20 [1][3]. Group 1: Product Launch - Moutai's new "date wine" will be available for purchase through the i Moutai app, specifically the 53% vol 500ml Guizhou Moutai (Year of the Snake) [1]. - This initiative follows the previous release of the ultra-premium "one bottle a day" product, indicating a strategic move to enhance consumer engagement [1]. Group 2: Market Context - The introduction of the "date wine" comes amid a broader trend of declining prices for premium liquors on various e-commerce platforms, with some brands seeing prices drop below wholesale levels [3]. - Reports indicate that the price of 53-degree Flying Moutai has fallen below 1700 yuan per bottle, while other brands like Fenjiu have also seen significant price reductions [3].