小米和雷军，是时候换一套表达文本了

Core Viewpoint - The article discusses the changing narrative surrounding Xiaomi and its founder Lei Jun, emphasizing the need for a shift from emotional storytelling to a more strategic and rational approach in communication as the company matures and faces new expectations from the public [5][10][34]. Group 1: Current Challenges - Xiaomi's recent success with the SU7 model has led to increased scrutiny and criticism, with public sentiment shifting due to various incidents and controversies surrounding the vehicle [5][8]. - The over-personalization of Xiaomi's branding and marketing strategies has become tiresome for consumers, leading to a decline in brand trust [9][11]. - The narrative that once focused on Xiaomi's innovative methodologies has shifted to emotional appeals, which are now perceived as repetitive and lacking substance [19][21]. Group 2: Evolution of Communication - In the past, Xiaomi's communication was rich in methodology and provided valuable insights into its business strategies, making its events educational for entrepreneurs [15][18]. - Recently, the focus has shifted to emotional narratives and comparisons with competitors, which do not provide the same level of informative content [19][34]. - The current communication style has become predictable and has led to a loss of engagement, as audiences can anticipate the messaging [26][27]. Group 3: Expectations from Leadership - Public expectations of Lei Jun have evolved from viewing him as an inspirational figure to seeing him as an industry leader who should provide strategic insights and future directions for Xiaomi [32][34]. - The need for a shift from a narrative of struggle to one of vision is emphasized, with a call for Lei Jun to articulate a clear technological roadmap and strategic vision for the future [38][46]. - The article suggests that Xiaomi's communication should reflect its current status as a leading tech giant rather than a struggling underdog [29][39]. Group 4: Organizational Communication Structure - Xiaomi's reliance on Lei Jun as the primary spokesperson highlights a structural issue within the organization, lacking other identifiable voices to convey technical and strategic narratives [39][44]. - In contrast to competitors like Apple and Tesla, which utilize a diverse range of leaders to present specialized knowledge, Xiaomi's singular focus on Lei Jun limits the depth of its technical storytelling [40][42]. - The article argues that a more decentralized communication approach would enhance credibility and provide a clearer understanding of Xiaomi's technological advancements [45][46].