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二手结构 | 9月京沪深杭小面积低总价成交比重显著上升
克而瑞地产研究·2025-10-19 01:58

Core Viewpoint - The second-hand housing market in key cities like Beijing, Shanghai, Shenzhen, and Hangzhou shows a significant year-on-year increase in transaction volume, contrasting with a decline in new housing transactions. The market is characterized by a strong demand from first-time buyers and a stable high-end segment, while the middle-tier demand is weakening [2][14]. Summary by Sections Transaction Volume and Structure - In September 2025, the transaction volume of second-hand houses in 30 key cities increased by 9% year-on-year, while new housing transactions showed a declining trend [2]. - The proportion of transactions under 2 million yuan in Beijing, Shanghai, Shenzhen, and Hangzhou has increased, indicating a strong presence of first-time buyers [3][14]. Price Segmentation - The share of transactions priced below 2 million yuan in Shanghai reached 46.56%, with a month-on-month increase of 2.79 percentage points and a year-on-year increase of 7.51 percentage points [3]. - Conversely, the middle-tier segments (500-600 million yuan) in these cities have seen a decline in transaction share, reflecting increased buyer hesitation [3][14]. High-End Market Stability - The high-end market remains stable, with luxury properties priced over 10 million yuan in Beijing and Shanghai showing resilience, while Shenzhen's luxury market (3-5 million yuan) has also seen significant growth [3][14]. Area and Size Trends - The majority of transactions in Beijing, Shanghai, and Shenzhen are concentrated in small-sized properties (under 70 square meters), which account for over 30% of total transactions [7]. - In Hangzhou, there is a notable increase in the transaction share of larger properties (over 160 square meters), catering to buyers looking for long-term living solutions [7][14]. Regional Focus - The transaction share in Shanghai is increasingly concentrated in suburban areas, while Beijing and Hangzhou see a focus on core urban districts [11][14]. - The top three areas with the highest transaction growth in September 2025 include Beijing's Chaoyang District and Shenzhen's Longgang District, indicating a shift in buyer preferences towards more central locations [11][14]. Market Outlook - The second-hand housing market is expected to experience a seasonal decline in October, with prices still in a downward cycle. The market is transitioning to a buyer's market, where buyers are more selective based on location, amenities, and price [14].