小红书，正在批量造富

Core Viewpoint - Xiaohongshu has significantly increased its employee stock option prices, reflecting a strong upward trend in company valuation and employee wealth creation opportunities [3][4][10]. Summary by Sections Stock Option Adjustments - On October 17, Xiaohongshu announced an increase in employee stock option prices, with the grant price set at $25 per share and an exercise price of $2 per share, resulting in a profit of $23 per share [3][6]. - This marks the third increase in stock option prices this year, with the grant price doubling from $13.5 in March to $25 in October [5][6]. Employee Sentiment - Employees expressed excitement on social media about the rising value of stock options, indicating that options are becoming more valuable than traditional stock accounts [5][8]. - A former employee shared that by not participating in an earlier stock buyback, they missed out on a 75% profit increase within six months [7]. Company Valuation - Xiaohongshu's valuation has surged by 19% in three months, reaching $31 billion (approximately 220 billion RMB), surpassing previous valuations of $26 billion in June and $20 billion in January [10][11]. - The company has seen a significant increase in monthly active users, exceeding 350 million, primarily generating revenue through advertising and e-commerce [11]. Investment Backing - Xiaohongshu has attracted a prestigious lineup of investors, including GSR Ventures, ZhenFund, and Sequoia Capital, contributing to its robust growth and valuation [11][12]. - A notable consumer investment firm reported recovering approximately 1 billion RMB through selling Xiaohongshu's old shares, indicating strong investor confidence [12]. Market Context - The article draws parallels with past IPO successes in the tech industry, highlighting how stock options have historically enabled employees to achieve financial freedom upon company listings [14]. - The anticipation surrounding Xiaohongshu's potential IPO is expected to create significant returns for its investors, similar to past tech IPOs [12][14].