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Core Viewpoint - The article discusses the rise of conspiracy theories within right-wing networks, particularly focusing on the absurd claims surrounding Brigitte Macron, the wife of French President Emmanuel Macron, and how these narratives have gained traction in mainstream discourse [12][20][52]. Group 1: The Conspiracy Theory Phenomenon - The conspiracy theory claiming "Brigitte is a man" has been propelled into the spotlight by Candace Owens, a right-wing influencer, who has leveraged her platform to promote this narrative, resulting in significant public engagement [7][10][20]. - Owens' podcast series "Becoming Brigitte" has garnered millions of views, transforming a fringe conspiracy into a widely discussed topic, showcasing the power of social media in amplifying such narratives [10][31]. - The origins of the conspiracy date back to 2021, with earlier claims made by French far-right media, indicating a long-standing interest in undermining the Macron family [14][19]. Group 2: The Role of Social Media and Influencers - Owens has effectively utilized her relatable persona and cultural commentary to draw in audiences, making extreme narratives more palatable and accessible to the general public [30][32]. - The article highlights how right-wing influencers like Owens and Charlie Kirk have successfully bridged the gap between fringe conspiracy theories and mainstream acceptance, reshaping public discourse [32][34]. - The spread of these theories is not limited to the U.S.; similar patterns are observed in other countries, indicating a global right-wing movement that utilizes social media to propagate its agenda [11][45]. Group 3: The Impact on Society - The normalization of conspiracy theories has led to a significant shift in public perception, where absurd claims are increasingly treated as legitimate news, reflecting a broader societal trend towards skepticism of established narratives [20][52]. - The article emphasizes that these conspiracies have real-world implications, as they can incite violence and unrest, evidenced by recent events in various countries [51]. - The blending of conspiracy theories with everyday discussions has made them a default mode of understanding complex societal issues, raising concerns about the erosion of critical thinking [52].