实探预制菜生产厂，你点的外卖为什么越来越难吃？

Core Insights - The article discusses the rise of low-cost pre-packaged meal kits, highlighting the impact of delivery platforms and the changing dynamics of the food industry, where inexperienced entrepreneurs are turning to pre-packaged meals as a viable business model [5][30][41] Group 1: Industry Dynamics - The pre-packaged meal industry is not merely an upgrade of traditional dining but is influenced by delivery platform algorithms that pressure merchants on speed and profit margins [5][7] - The article emphasizes the growing acceptance of low-cost pre-packaged meals among consumers, with average prices around 5 yuan per meal [30][41] - The industry is characterized by a complex network of small and large manufacturers, with many products being produced in less-than-ideal conditions, leading to varying quality and taste [25][72] Group 2: Business Models and Opportunities - Many entrepreneurs are entering the pre-packaged meal market with minimal investment, often using social media for marketing and sales, and some even operate from home [37][42] - The article outlines a distribution model where pre-packaged meals are sold directly to various establishments, including schools and restaurants, with minimal regulatory barriers for new entrants [41][42] - The potential for profit is highlighted, with claims of significant earnings from low-cost meal kits, although actual profitability may vary due to market competition and operational costs [45][51] Group 3: Consumer Perception and Quality Concerns - There is a growing consumer awareness and concern regarding the quality of pre-packaged meals, with many products containing additives and lacking freshness [67][72] - Despite the criticisms, consumers continue to purchase pre-packaged meals due to their convenience and low cost, indicating a shift in consumer behavior towards accepting these products [54][74] - The article suggests a trend towards transparency in the industry, with some companies beginning to disclose their use of pre-packaged ingredients in response to consumer demand for quality assurance [53][72]