五粮液首次公布46家非授权店铺名单

Core Viewpoint - The article highlights the risks associated with purchasing liquor from unauthorized online retailers during major shopping events like Double 11 and 618, emphasizing the importance of buying from official channels to ensure product authenticity and quality [1][4]. Group 1: Consumer Warnings - Wuliangye issued a consumer notice warning about the risks of purchasing from unauthorized stores, including potential issues with product authenticity, quality assurance, and lack of official after-sales service [1][4]. - This is the fourth time Wuliangye has released such a notice during an online shopping event, indicating a persistent concern over counterfeit products [1][6]. Group 2: Unauthorized Retailers - Wuliangye disclosed a list of 46 unauthorized stores across various e-commerce platforms, including major players like Douyin, Meituan, and Tmall [1][2]. - The article notes that while consumers often trust official channels, there can be significant differences in reliability among different stores and channels on the same platform [4]. Group 3: Market Dynamics - E-commerce platforms' promotional channels, such as "Billion Subsidy" and "Famous Liquor Line," often source products from market vendors rather than directly from liquor companies, complicating the supply chain and increasing the risk of counterfeit products [5][6]. - The article mentions that during the 618 shopping event, Wuliangye provided 1,610 free product authentication services, discovering that 268 bottles, or 16.65%, were counterfeit [6]. Group 4: Industry Response - In response to the rising counterfeit issue, other liquor brands like Moutai and Xijiu have also begun to disclose their official authorized channels to consumers [5][6]. - The complexity of supply chains in the current e-commerce landscape, especially with the rise of instant retail, has made it more challenging to verify product authenticity [5].