36氪·2025-10-20 10:24Core Viewpoint - The article discusses the transformation of the hotel industry in China's county-level cities, highlighting the entry of international hotel brands and the shift from low-quality accommodations to luxury experiences at affordable prices. Group 1: Market Dynamics - The opening of the first county-level Hilton Garden Inn in Shitai County, Anhui, marks a significant milestone in the hotel industry for small cities [6] - Major international hotel chains like InterContinental, Hilton, Marriott, and Wyndham are expanding their presence in county-level cities, indicating a strategic shift in their market approach [7][10] - The founder of Huazhu Group, Ji Qi, aims to establish a presence in every county in China by 2030, reflecting a strong commitment to the county market [9] Group 2: Historical Context - Historically, county hotels were characterized by poor quality and hygiene, often referred to as "accommodation deserts" [16][28] - The prevalence of counterfeit hotels in small cities has been a significant issue, with many establishments using misleading names to attract customers [19][26] Group 3: Current Trends - The hotel industry in county-level cities is experiencing a renaissance, with a notable increase in the quality and standardization of services [30][29] - Huazhu Group reported over 10,000 operating hotels by mid-2024, with 41% located in third-tier cities and below, showcasing the rapid growth in this segment [30][36] - Marriott and Hilton are also increasing their focus on lower-tier cities, with Marriott planning for 30% of its new openings in these areas by 2024 [37] Group 4: Consumer Experience - The article emphasizes the improved hotel experiences in county-level cities, where luxury accommodations are now available at prices as low as 200 yuan per night [42] - Hotels are adapting to local cultures and preferences, offering personalized services and local cuisine, which enhances the overall guest experience [50][59] Group 5: Economic Implications - The shift to county-level hotels addresses two major challenges faced by high-end hotels: cost constraints and the need for new customer sources [66][74] - The hotel industry is witnessing a significant increase in demand in county-level cities, driven by population growth and rising consumer spending [75][76]