CHOW TAI FOOK(HK:01929) 凤凰网财经·2025-10-20 13:51Core Viewpoint - Chow Tai Fook Jewelry Group plans to increase retail prices of gold products by 12%-18% due to the continuous rise in gold prices, which have surged over 25% in two months, reaching a historical high of $4,300 per ounce [1][3]. Group 1: Price Adjustments and Market Response - Chow Tai Fook will monitor gold price fluctuations closely and adjust prices accordingly to respond to market changes [1]. - The company has already implemented a price increase of 10%-20% earlier this year [1]. - As of October 20, 2023, the price of Chow Tai Fook's gold jewelry is reported at 1,262 RMB per gram for 24K gold and 1,113 RMB per gram for investment gold [1]. Group 2: Financial Performance - Chow Tai Fook's revenue and net profit have both declined, with a 17.5% drop in revenue to 89.656 billion HKD and an 8.98% decrease in net profit to 5.916 billion HKD for the fiscal year ending in 2025 [3]. - The company closed 896 stores in mainland China within a year, indicating a significant contraction in its retail presence [3][4]. Group 3: Sales Trends - Despite the increase in retail value driven by rising gold prices, overall sales volume has decreased, with same-store sales in mainland China down by 8.6% and in Hong Kong and Macau down by 10% [3]. - The retail value for the group increased by 4.1%, with a notable 43.7% growth in the retail value of priced gold products [3]. Group 4: Store Closures - As of September 30, 2025, Chow Tai Fook operates 6,041 retail points, with 72.7% being franchise stores, and has closed 611 stores in mainland China in just six months [4]. Group 5: Industry Pricing Trends - Other jewelry brands are also increasing prices, with some reporting price hikes of 25%-35% for gold products, indicating a broader trend in the industry [6].