集思录·2025-10-20 14:40Core Viewpoint - The article discusses the challenges faced by major dairy companies in China, particularly Yili and Mengniu, highlighting issues related to product quality, market competition, and pricing strategies. Group 1: Dairy Industry Challenges - The average milk consumption per capita in China is still significantly lower than that of developed countries, suggesting potential for growth, yet the industry faces challenges due to economic conditions and consumer behavior [6]. - Yili and Mengniu are criticized for prioritizing marketing and distribution over product quality, leading to a market filled with low-quality products that suppress the pricing power of genuinely high-standard products [2][5]. - The current market dynamics show that self-owned brands from retailers are gaining traction due to better quality control and cost advantages, posing a threat to traditional brands like Yili and Mengniu [5][12]. Group 2: Market Dynamics and Consumer Preferences - The rise of self-owned brands in retail channels is attributed to lower production costs and effective promotion strategies, which have diminished the competitive edge of established brands [5][13]. - There is a growing consumer preference for high-quality, low-temperature milk products, which traditional brands have struggled to provide, leading to a perception that their products are inferior [12][14]. - The article notes that the competition in the dairy sector is more intense than in the home appliance sector, with consumers increasingly favoring alternatives like soy milk over traditional dairy products [18]. Group 3: Economic Factors and Future Outlook - Economic factors such as increased rainfall leading to lower feed costs have allowed for a stable price for raw milk, yet this has not translated into improved profitability for major brands [5]. - The article suggests that the future of Yili and Mengniu is uncertain, especially with declining birth rates and the inability to expand internationally, which limits their growth potential [3][8]. - The overall sentiment indicates that without significant changes in product quality and market strategy, these companies may struggle to maintain their market positions [3][8].