【独家专访】30元，在魔都新天地吃“米其林星级面包”？VERIE要“把高级感做成日常”！

Core Viewpoint - The article highlights the unique business model of "VERIE BAKEHOUSE," which combines high-end baking with everyday accessibility, offering Michelin-level bread at an affordable price of 30 yuan, aiming to democratize gourmet baking experiences [2][20][69]. Group 1: Business Concept and Structure - "VERIE BAKEHOUSE" operates on a dual-concept model: the first floor serves as a casual bakery, while the second floor features a creative fine dining experience, allowing for a blend of daily indulgence and culinary artistry [7][20]. - The founders, Xin Xin and Frederic Jaros, emphasize the importance of creating a space that feels like home, avoiding pretentiousness while maintaining high standards in both product quality and customer experience [72][74]. Group 2: Founders' Background - Xin Xin transitioned from a finance career to the culinary world, where she met Frederic Jaros, a Canadian chef with a Michelin-starred background, who has a strong artistic influence in his cooking [9][12][18]. - Frederic Jaros has a notable history of achieving Michelin stars, including a significant role in elevating the Da Vittorio Shanghai restaurant to two Michelin stars [12][18]. Group 3: Product Philosophy - The bakery focuses on high-quality ingredients and meticulous techniques, particularly in their signature puff pastry, which is made daily with French butter and requires precise temperature control [38][41]. - The product offerings include unique creations like the "可芬" series, which blends elements of pastry and dessert, showcasing the innovative approach of combining flavors and textures [47][50]. Group 4: Marketing and Brand Identity - "VERIE BAKEHOUSE" relies on word-of-mouth marketing rather than traditional advertising, creating a community of customers who appreciate the brand's aesthetic and quality [75][77]. - The brand's philosophy centers on providing a high-end experience without the associated high costs, making gourmet baking accessible to a broader audience [69][81].