2025中国设计师AI应用现状及趋势洞察｜附下载

Core Insights - The article highlights the significant impact of AI on the design industry from 2024 to 2025, with a focus on the application status and future trends of AI in spatial design [2] Group 1: AI Application Growth - The application rate of AI in the design industry is expected to reach 85.8% by 2025, a 23.7% increase from 2024 [3][19] - The proportion of designers using AI in actual projects has risen from 25.7% in 2024 to 43.8% in 2025, while the percentage of those not using any AI tools has dropped from 37.9% to 14.2% [19] Group 2: Factors Driving AI Adoption - The ease of use of AI tools is a major factor for the significant growth in application rates, with advancements in general-purpose AI tools like Tencent Yuanbao and Doubao providing low-cost access for designers [4] - Economic barriers have become the primary concern for designers not using AI, with the percentage citing "AI requires payment" rising from 21.8% in 2024 to 37.8% in 2025 [5][40] Group 3: AI Penetration by Company Size - AI application rates are positively correlated with company size, with 66.2% of companies with over 100 employees using AI in projects, compared to only 33.5% in smaller firms [6][42] Group 4: Investment Focus - Management is focusing on both talent and tools for AI investment, with software and platform costs (47.2%) and talent training (37.3%) being prioritized over hardware upgrades [7][47] Group 5: Designer Attitudes Towards AI - The attitude of designers towards AI has shifted to a more optimistic view, with 58.2% believing AI will not threaten their jobs in 2025, up from a 50-50 split in 2024 [8][50] - A significant 64.3% of designers feel that AI has extended their job functions, particularly in visualization and rendering tasks [9][54] Group 6: Challenges in AI Integration - Despite high application rates, only about 10% of designers use AI in most projects, with AI applications still concentrated in the initial design phase [10][18] - Challenges remain in deeply integrating AI into workflows and obtaining vertical datasets [10] Group 7: Global Trends - The trend of AI adoption in design is consistent globally, with 82.8% of overseas designers either using or exploring AI in their projects [23]