为什么冲锋衣，成了秋冬百搭单品？

Core Viewpoint - The article discusses the rising popularity of outdoor jackets, particularly among young consumers, highlighting a shift towards practicality and comfort over traditional notions of luxury and refinement [10][24]. Group 1: Market Trends - The sales of outdoor jackets reached approximately 7.5 billion yuan with a volume of 17.52 million units from October 2022 to September 2023 [10]. - Social media mentions of outdoor jackets increased by about 502.65% from September 2022 to August 2023 [10]. - The trend is driven by brands like Arc'teryx, which gained significant attention through social media marketing and collaborations with influencers [11][26]. Group 2: Consumer Behavior - Young consumers are increasingly choosing outdoor jackets for their versatility and aesthetic appeal, moving away from traditional styles associated with older demographics [6][19]. - The concept of "anti-refinement" resonates with urban consumers seeking comfort and practicality in their clothing choices [8][24]. - The popularity of outdoor jackets is also linked to a broader cultural shift towards casual and functional fashion [27]. Group 3: Product Features and Selection - Outdoor jackets are characterized by their waterproof, windproof, and breathable properties, making them suitable for various activities [8][22]. - Consumers are encouraged to focus on the functionality, materials, and technology of outdoor jackets rather than solely on price [30][31]. - The market offers a range of options from high-end brands to more affordable alternatives, catering to different consumer needs and budgets [49][50].