小红书员工身价再涨

Core Viewpoint - The article highlights the significant increase in valuation and employee incentives at Xiaohongshu, indicating strong market expectations and potential for future growth [1][3][12]. Valuation Adjustments - Xiaohongshu has raised its employee stock option grant price to $25 per share, with a strike price remaining at $2, resulting in a profit of $23 per share [1]. - The company has adjusted the option grant price multiple times in 2025, starting from $13.5 in March, increasing to $18 in June, and now $25 in October, marking a doubling of option value within the year [2]. - The repurchase price for options for both current and former employees has also increased significantly, with a 75% rise for former employees from $10 to $17.5 [2]. Valuation Growth - Xiaohongshu's valuation has surged from $170 billion to $310 billion within a year, representing an increase of over 82% [4]. - Recent reports indicate a 19% increase in valuation over three months, reaching $310 billion, compared to $260 billion three months prior and $200 billion at the beginning of the year [3][4]. User Growth and Market Position - The influx of users, particularly from the U.S. market, has contributed to Xiaohongshu's growth, with daily active users peaking at 1.3 million in January 2025 and maintaining a 114% increase compared to December 2024 [6]. - By mid-2025, Xiaohongshu's monthly active users surpassed 350 million, providing a solid foundation for commercial monetization [6]. Profitability Improvements - Xiaohongshu achieved a net profit of $500 million in 2023 and is projected to double its profits to $3 billion by 2025 [7]. - The company's revenue primarily comes from advertising and e-commerce, with advertising accounting for nearly 80% of total revenue in 2022 [8]. Strategic Developments - Xiaohongshu has launched a "lifestyle e-commerce" strategy and established a "big business sector" to enhance its commercial capabilities [9][8]. - The company is actively exploring new avenues for commercialization, particularly in the e-commerce space [8]. IPO Prospects - Xiaohongshu's IPO plans have garnered attention, with speculation about a potential listing in Hong Kong after previous attempts to go public in the U.S. [10][11]. - The establishment of an office in Hong Kong is seen as a strategic move towards facilitating cross-border business and market expansion [11].