小红书员工身价再涨

Core Viewpoint - The article highlights the significant increase in the valuation of Xiaohongshu, a unicorn company, driven by its employee incentive adjustments and user growth, indicating strong market expectations for its future performance [1][5][13]. Valuation and Employee Incentives - Xiaohongshu has raised its employee stock option grant price to $25 per share, with a strike price remaining at $2, resulting in a profit of $23 per share [3]. - The company has adjusted the stock option grant price multiple times in 2023, from $13.5 in March to $18 in June, and now to $25 in October, reflecting a doubling of option value within the year [4]. - The repurchase price for stock options for departing employees has increased from $10 to $17.5, a 75% rise, benefiting both current and former employees [4]. Valuation Growth - Xiaohongshu's valuation surged by 19% in three months, reaching $31 billion (approximately ¥220.87 billion) in September 2023, up from $26 billion in June and $20 billion in January [6]. - Over the past year, the valuation has increased from $17 billion to $31 billion, representing an over 82% growth [6]. User Growth and Market Performance - The influx of users, particularly from the U.S. market, has contributed to Xiaohongshu's growth, with daily active users peaking at 1.3 million in January 2025, and maintaining a 114% increase compared to December 2024 [7]. - By mid-2025, Xiaohongshu's monthly active users exceeded 350 million, marking a historical high and providing a broader space for commercial monetization [7]. Profitability and Revenue Sources - Xiaohongshu turned a profit in 2023, achieving a net profit of $500 million, with expectations to double this to $3 billion by 2025 [8][9]. - The company's revenue primarily comes from advertising and e-commerce, with advertising accounting for nearly 80% of total revenue in 2022, although this share slightly decreased in 2023 [10]. IPO Prospects - Xiaohongshu's IPO plans have garnered attention, with rumors of a potential listing in Hong Kong after previous attempts to go public in the U.S. were halted [11][12]. - The establishment of an office in Hong Kong is seen as a strategic move towards its IPO, although the company emphasizes its importance for business operations rather than solely for listing purposes [12].