从中国到全球，橘宜收购Foltène丰添背后的国际化“新范式”

Core Viewpoint - The acquisition of Foltène by Juyi Group marks a significant step in the company's strategic expansion in the hair and scalp care sector, aiming to build a comprehensive brand matrix and enhance its global presence in the beauty industry [4][12][29]. Group 1: Acquisition Details - Juyi Group has completed the acquisition of Foltène, an Italian brand with over 80 years of experience in professional hair loss prevention [4][10]. - Foltène is recognized for its strong scientific background, utilizing patented medical formulations and GMP standards in production [6][9]. - The brand has a clear gender distinction in its product lines, addressing the different causes of hair loss in men and women [9][12]. Group 2: Market Potential - The hair loss prevention market in China is experiencing a significant upward trend, with a projected market size exceeding 600 billion yuan by 2025 [13][15]. - The demand for specialized and high-end hair care products is increasing, as consumers are more willing to invest in effective solutions [15][29]. - Juyi Group's CEO expressed confidence in the long-term potential of the hair and scalp health sector due to rising consumer awareness [13]. Group 3: Strategic Significance - The acquisition is strategically important for Juyi Group as it enhances its multi-brand strategy and fills gaps in the mid-range hair care market [17][29]. - Foltène's integration into Juyi Group's portfolio will create a "dual pillar" in the scalp care and hair loss prevention market alongside the existing brand René Furterer [17][29]. - This move reflects a broader trend among Chinese beauty companies transitioning from single-brand growth to multi-brand and global operations [29]. Group 4: Internationalization Efforts - Juyi Group's acquisition of Foltène signifies a shift towards a more mature understanding of internationalization in the beauty sector, moving beyond merely importing brands [19][29]. - The company has established a strong international presence, with operations in markets such as Singapore, Indonesia, and the Middle East, and has seen significant growth in overseas sales [28][29]. - Juyi Group's successful management of the René Furterer brand in China demonstrates its capability to operate international brands effectively [23][29].