黄金大跌6%，创4年来最大跌幅，金店卖爆，进门要排队1.5小时

Core Viewpoint - The article highlights the recent significant drop in gold prices, which has not dampened consumer enthusiasm for gold jewelry, leading to increased sales and price adjustments by major brands like Lao Pu and Chow Tai Fook [1][5][9]. Price Movement and Consumer Behavior - On October 21, spot gold prices fell over 6%, reaching $4093.127 per ounce, marking the largest drop in four years [1] - Despite the price drop, gold jewelry stores, such as Lao Pu in Guangzhou, experienced long queues, with wait times around 1.5 hours, indicating strong consumer demand [3] - Lao Pu announced a price adjustment set for October 26, marking the third price change in 2023, following adjustments in February and August [5] Brand Responses and Market Dynamics - Chow Tai Fook plans to increase retail prices of gold products by 12% to 18% by the end of October, reflecting a mechanism to monitor gold price fluctuations [5] - As of October 21, gold prices for Chow Tai Fook's products were quoted at 1292 RMB per gram, an increase of 30 RMB per gram [6] - The demand for gold jewelry is driven by both investment and aesthetic values, with consumers viewing gold as a dual-purpose asset [5][9] Sales Performance and Market Trends - Chow Tai Fook reported a 4.1% year-on-year increase in retail value for the three months ending September 30, 2025, with a 3% increase in mainland China and an 11.4% increase in Hong Kong and Macau [9] - Lao Pu's revenue for the first half of 2025 reached approximately 12.354 billion RMB, a 251% increase compared to the same period in 2024 [9] - The World Gold Council reported a 28% decline in gold jewelry demand in China for the first half of 2025, yet total consumer spending on gold jewelry remained stable at 137 billion RMB [10] Consumer Preferences and Brand Strategies - Consumers are increasingly focused on the "cost-performance ratio" of gold jewelry, with brands like Lao Pu being favored for their competitive pricing [8] - The rise in gold prices has led to a surge in demand for certain gold styles, with some popular designs frequently sold out [8] - Brands are adapting by innovating product designs and enhancing marketing strategies to meet diverse consumer needs [10]