排队两小时买葫芦挂件，黑神话的门店卖爆了

Core Viewpoint - Game Science has entered the public eye again, not for a new game, but for the opening of its first offline brand store, "Black Myth BLACKMYTH," in Hangzhou, which began trial operations on September 25 [5][6]. Group 1: Store Opening and Initial Performance - The store experienced long queues during its opening, with limited edition products selling out within an hour, and sales exceeding expectations in the first two days of trial operations [7]. - After the National Day holiday, customer traffic significantly decreased, with reports indicating that the store returned to normal operating conditions without long queues [8][21]. Group 2: Brand and Product Strategy - "Black Myth BLACKMYTH" is a fully self-produced brand by Game Science, with a dedicated team for design, production, and operations, marking a first in the domestic gaming industry [12]. - The brand aims to be more than just a game derivative, aspiring to become a quality lifestyle brand for players, similar to the strategy employed by Pop Mart with its flagship stores [13][28]. Group 3: Store Design and Product Offerings - The store spans 1,000 square meters, designed to resemble an art gallery, with a focus on quality merchandise rather than generic game-themed products [14][16]. - Exclusive products include the popular "Xiangfei Gourd Glaze" and various limited edition items, with prices ranging from hundreds to thousands of yuan for collectible figures [19][20]. Group 4: Market Position and Future Plans - Game Science has established partnerships with various brands, including a collaboration with Luckin Coffee and Chow Tai Fook, enhancing its market presence and product offerings [25][26][27]. - There are plans for potential expansion with additional stores, contingent on the performance evaluation of the first store [33].