YONGHUI SUPERSTORES(SH:601933) 36氪·2025-10-22 00:46Core Viewpoint - The acquisition of Yonghui Supermarket by Miniso has led to significant changes in the company's operational model, focusing on the "Fat Donglai" approach to enhance customer experience and operational efficiency [4][5][6]. Group 1: Acquisition and Leadership Changes - Miniso announced the acquisition of Yonghui Supermarket for approximately 6.2 billion yuan, which raised questions about the strategic direction of the company [5]. - Yonghui Supermarket appointed Wang Shoucheng as the new CEO, marking a shift towards a more stable leadership structure after a six-month vacancy [6][9]. Group 2: Operational Improvements - Under Wang Shoucheng's leadership, Yonghui has seen a significant increase in customer traffic, with an average growth of 80% in remodeled stores, and over 60% of these stores achieving profitability levels surpassing the highest in the past five years [6][12]. - The company has implemented a three-year reform plan, currently in its initial stage, to adopt the "Fat Donglai" model, aiming to create a unique operational path [7][11]. Group 3: Cultural and Structural Changes - Yonghui has undergone extensive organizational restructuring, including the establishment of 26 regional divisions to enhance operational efficiency and learning [14][15]. - The company has shifted its focus from profit margins to customer satisfaction and product sales rates as key performance indicators for its procurement and product teams [21][22]. Group 4: Anti-Corruption Measures - Yonghui has taken a firm stance against corruption, implementing various mechanisms to guide employees towards ethical practices and away from self-serving behaviors [19][20]. - The company has redefined its procurement strategy, eliminating unreasonable backend revenue practices to reduce corruption risks [21][22]. Group 5: Private Label Strategy - Yonghui aims to develop its private label products by ensuring quality and supply stability, while also allowing partners to earn reasonable profits [28][31]. - The company has learned from past mistakes in private label development, now focusing on quality standards and effective management processes [31][32]. Group 6: Future Outlook - Yonghui has reportedly passed its most challenging phase, with plans to refine its operations further and achieve a stable state within three to five years [39][50].