启源A06新车情报：客户比预料的还年轻，都是冲着外观来的

Core Viewpoint - The article discusses the newly launched Changan Qiyuan A06, highlighting its features, pricing, and customer feedback during the pre-sale phase [1]. Pricing and Availability - The new car arrived at the dealership on October 1, with only 2 units available: one pure electric version priced at 159,900 yuan and one range-extended version whose price is yet to be announced [2][3]. - The pre-sale price for the pure electric version ranges from 119,900 to 159,900 yuan, with pre-sale ending on October 28. Customers can place a small deposit of 199 yuan to receive a discount of 2,000 yuan or a larger deposit of 1,999 yuan for a discount of 4,000 yuan [4]. - Additional discounts of 1,000 yuan are available for civil servants and other specific professions [5]. Customer Interest and Feedback - An average of 2-3 customer groups visit the dealership daily, primarily aged between 25-30, which differs from the manufacturer's target demographic of 30-40 years [9]. - Customers are attracted to the car's aesthetics and features but express concerns about the pricing being on the higher side [9][12]. Competitive Analysis - Customers compare the A06 with competitors such as Xiaopeng MONA M03, BYD Qin L, and Nissan N7, with a notable focus on the BYD Qin L due to proximity [11]. - Advantages of the A06 include a more stylish appearance and faster charging capabilities with its 800V high-voltage platform and 6C fast charging [12]. - Disadvantages include the high pre-sale price and the new model's lesser-known brand recognition [12]. Sales and Financing Options - The dealership offers financing options during the pre-sale period, including a 0% interest loan for amounts up to 100,000 yuan over 24-36 months [19]. - The current market for new energy vehicles remains stable, with limited price reductions expected, making it a reasonable time for interested customers to place orders [20]. Sales Insights - Sales staff, primarily from the post-90s and post-00s generations, find the new model appealing and believe it has significant potential in the market [14]. - The car's dimensions and features, such as a 656L dual-layer trunk and 145° electric zero-pressure rear seats, are highlighted as key selling points [15].