WLY(SZ:000858) 阿尔法工场研究院·2025-10-22 00:08Core Viewpoint - Wuliangye, as one of China's earliest national brands to go global, showcases its commitment to sustainable development through its "Harmony and Beauty" culture, contributing a Chinese solution on the international stage [1][5]. Group 1: Awards and Recognition - Wuliangye received the highest score ever awarded to a Chinese company at the EFQM Global Award, achieving the highest level of recognition (seven diamonds) and winning the "UN Sustainable Development Goals Implementation and Corporate Performance Excellence Award" [2]. - The company has been recognized for its global excellence in sustainable development across economic, environmental, and social dimensions [2]. Group 2: Cultural and Philosophical Approach - The "Harmony and Beauty" philosophy is central to Wuliangye's identity, emphasizing a harmonious relationship between nature and humanity, which is reflected in its production processes [7]. - Wuliangye's production adheres to traditional methods, utilizing a unique five-grain formula that harmonizes various flavors and nutrients, showcasing the pinnacle of Chinese strong aroma liquor [9]. Group 3: Global Expansion and Events - Wuliangye's "Harmony Global Tour" has reached 17 countries and regions, including Spain, marking a significant step in its globalization journey [17]. - The "Wuliangye Barcelona Wonderful Night" event featured a cultural feast that highlighted the quality and brand charm of Chinese liquor, integrating Eastern and Western aesthetics [19]. Group 4: Product Innovation - The launch of the low-alcohol, fashionable product "29° Wuliangye: One Glance and Fall in Love" in Europe caters to modern drinking preferences, receiving positive feedback for its smooth and light taste [20]. - The event also showcased a range of products, including the classic Wuliangye series and innovative designs that reflect the company's commitment to quality and sustainability [22]. Group 5: Future Vision - Wuliangye aims to continue promoting its "Harmony and Beauty" values, focusing on sustainable practices and cultural confidence while telling the story of Chinese brands globally [26].