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重塑数字服务体验——东软云科技荣膺2025年《财富》中国最佳设计榜
财富FORTUNE·2025-10-22 04:08

Core Viewpoint - The article highlights the innovative approach of Neusoft Cloud Technology in addressing the "last mile" challenge in healthcare, emphasizing the importance of empathetic design that connects technology with human needs [1][9]. Group 1: Last Mile Challenge - The article discusses the significant gap between drug efficacy and patient usage, particularly for the elderly, who struggle with complex drug delivery systems [3][4]. - Traditional solutions, such as online instructional videos, have proven ineffective, leading to misinformation and a lack of confidence among patients [4][6]. Group 2: Design Philosophy - Neusoft Cloud Technology focuses on rebuilding trust and communication rather than merely providing technical solutions, creating a simplified connection point for patients to access professional support [6][7]. - The design approach transforms service from a one-way information output to a two-way empathetic dialogue, enhancing patient confidence and reducing anxiety [7][8]. Group 3: Impact and Value Creation - The design has achieved nearly 100% user satisfaction, indicating a significant positive impact on individual experiences and broader systemic improvements in healthcare [8]. - This innovative service model not only alleviates the burden on healthcare professionals but also creates new value pathways for pharmaceutical companies, shifting after-sales service from a cost center to a trust-building asset [8][9]. Group 4: Industry Transformation - Neusoft Cloud Technology's recognition on the Fortune list signifies a shift from mere technology output to value leadership, demonstrating the potential of technology to address real-world complexities and individual needs [9].