她们给Labubu做衣服

Core Viewpoint - The rise of the LABUBU trend has led to a booming market for customized doll clothing, significantly impacting the lives of rural women in Henan Zhoukou, who are finding new income opportunities through this emerging industry [5][6][10]. Group 1: Market Dynamics - The doll clothing market has become a popular emotional consumption item, with prices ranging from tens to hundreds of yuan depending on customization [5]. - The demand for LABUBU doll clothing surged, with factories needing to ship up to 50,000 pieces daily to Yiwu, prompting the expansion of production capabilities [10][11]. - The market is experiencing a shift as the popularity of LABUBU wanes, with order volumes dropping from peaks of 40,000 to just a few thousand pieces [25][26]. Group 2: Impact on Rural Women - Many women, previously employed in garment factories, returned home to care for children and are now engaged in making doll clothing, which offers flexible working hours and transparent wages [6][10][27]. - The work environment is described as supportive, with women able to manage both household responsibilities and production, leading to a sense of satisfaction and financial independence [27][29]. - The average earnings for women involved in this industry can reach up to 1,000 yuan per month, with some women managing to produce hundreds of pieces daily [27][30]. Group 3: Production Process - The production process involves women working from home or local workshops, where they receive materials and training to create doll clothing based on designs sent from Yiwu [11][18]. - The production of doll clothing requires skill, particularly in handling small items like hats and straps, which necessitate precision [18]. - The factory owner, Zheng Yuchi, has implemented a system where wages are paid transparently and on time, attracting more women to join the workforce [15][26]. Group 4: Consumer Behavior - Consumers, including both local and international buyers, are increasingly interested in unique and branded doll clothing, leading to a competitive market where styles and designs are rapidly evolving [22][24]. - The trend has also seen the emergence of DIY customization, where consumers personalize their doll clothing, reflecting a growing desire for individuality in purchases [24]. - The market is becoming saturated, with consumers becoming more discerning about the value of products, leading to a slowdown in new product launches [25].