Apple(US:AAPL) 第一财经·2025-10-22 07:54Core Viewpoint - The launch of iPhone Air has seen a decline in consumer enthusiasm compared to the iPhone 17 series, with fewer people queuing for the new model and a lack of scalpers present at stores [1][3]. Sales Performance - In Shenzhen, the number of customers picking up iPhone Air was significantly lower than that for the iPhone 17 series, with only 13 people in line at the flagship store [3]. - Some models of iPhone Air are already sold out, while others remain available for immediate purchase [3]. - On e-commerce platforms, iPhone Air achieved a transaction volume of over 100 million yuan within one second of its launch on JD.com [5]. Market Dynamics - The resale market shows that iPhone Air has the lowest premium among the iPhone 17 series, with a 256GB version priced at a 350 yuan premium and a 1TB version at a 500 yuan premium shortly after launch [5][6]. - 68% of users on the Xianyu platform expect the price of iPhone Air to decline, indicating a bearish sentiment towards its market value [5]. Comparative Analysis - Counterpoint Research reported that the iPhone 17 series saw a 14% increase in sales in the first 10 days post-launch compared to the iPhone 16 series in both China and the US, which are key markets for Apple [6]. - iPhone Air's performance is slightly better than that of the iPhone 16 Plus, but it is expected to maintain a niche market position due to its higher price and shorter pre-sale period [6]. Pricing Trends - The premium for the iPhone 17 Pro Max has returned to normal levels after initially peaking at 1618 yuan, indicating a stabilization in the pricing of new iPhone models [7].