凉茶凉，金戈软，白云山：盈利困境何解？

Core Viewpoint - The article highlights the challenges faced by Baiyunshan, particularly in its pharmaceutical and health segments, which are struggling with declining revenues and profits due to insufficient innovation and increased competition [8][14][35]. Financial Performance - In 2024, Baiyunshan's non-net profit decreased by 35.2% year-on-year, with a non-net profit of 2.21 billion RMB, reflecting a 5.8% decline in the first half of the year [8][9]. - The company's main business segments, particularly the Traditional Chinese Medicine (TCM) and health sectors, are underperforming, with TCM revenue down 10.4% and health revenue down 12.7% in 2024 [11][26]. - The commercial segment showed slight growth, with a revenue increase of 3.39%, but its low profit margins are insufficient to offset the overall profitability issues [12]. Industry Context - The pharmaceutical industry is undergoing a transformation, with policies such as centralized procurement and stricter compliance regulations putting pressure on companies [14]. - Despite the industry's challenges, Baiyunshan's performance decline is more severe than the industry average, indicating deeper structural issues within the company [14]. Product Performance - Baiyunshan's flagship product, "Jin Ge" (a treatment for erectile dysfunction), is facing intense competition, with over 50 companies now holding approval for similar products, leading to a 19.8% revenue decline in 2024 [17][19]. - The health segment's main product, Wanglaoji, is also struggling, with a 12.7% revenue drop in 2024, although it saw a rebound in the first half of 2025 with a 7.4% increase [26][27]. Innovation and R&D - Baiyunshan's investment in research and development is notably low, with R&D expenses amounting to only 290 million RMB, representing just 0.7% of revenue, which is insufficient to drive new growth [24]. - The lack of innovative products to replace declining sales from existing products is a significant concern for the company's future growth prospects [24].