Birkin手袋受美国消费者追捧，爱马仕三季度销售增长9.6%

Core Insights - Hermès has demonstrated strong performance in the luxury goods sector, with third-quarter sales growth of 9.6% to €3.88 billion (approximately $4.52 billion), slightly exceeding analyst expectations of 9.3% [4] - The company’s strategy of managing product scarcity has allowed it to remain resilient amidst a cooling demand for high-end goods and concerns over tariffs [5] - The U.S. market showed particularly robust growth, with a quarterly revenue increase of 14.1%, alleviating fears regarding the impact of tariff policies on consumer spending [4][5] Group 1: Financial Performance - Hermès reported a third-quarter revenue of €3.88 billion (approximately $4.52 billion), reflecting a 9.6% increase year-over-year [4] - The U.S. market's revenue growth of 14.1% was a standout performance, surpassing expectations and contributing to overall positive sentiment in the luxury sector [4][5] - The core business segment of leather goods and saddlery saw a sales increase of 13.3%, although this was slightly below expectations [5] Group 2: Market Trends - There are signs of improvement in the Chinese market, with a "slight improvement" noted in the third quarter, attributed to stabilizing real estate prices and positive stock market trends [7] - Hermès' CFO indicated that Chinese consumers account for about one-third of global luxury goods sales, highlighting the importance of this market [7] - The overall sentiment in the luxury goods industry is cautiously optimistic, with other major brands like LVMH also reporting similar recovery signs [7]