日本经济衰退30年，为何仍有不少企业保持高速增长

Core Insights - The article emphasizes the parallels between Japan's economic history and China's current situation, suggesting that China can learn from Japan's past experiences during its prolonged economic stagnation [2][3]. Group 1: Economic Insights - Japan's national wealth has significantly increased over the past 25 years, despite low economic growth [3]. - The elderly population in Japan holds a substantial portion of national wealth, with each elderly person possessing approximately 35 million yen at the time of death, indicating unmet consumption needs [4][5]. - By 2035, the proportion of individuals aged 60 and above in China is projected to reach 30%, mirroring Japan's demographic trends [6]. Group 2: Consumer Behavior and Market Opportunities - There is a growing affluent and discerning consumer group in Japan, primarily composed of older individuals, whose consumption needs remain largely unfulfilled [7]. - Companies like NIKKO TRAVEL cater to this demographic with unique travel experiences, achieving high customer loyalty and significant sales [7]. - The concept of "consumer-first" is highlighted, where companies prioritize consumer preferences in product offerings and aesthetics, leading to sustained growth even during economic downturns [8]. Group 3: Tourism and Leisure Industry - Japan's tourism sector, particularly theme parks like Tokyo Disneyland and Universal Studios Japan, has thrived, with high visitor numbers pre-pandemic [10][11]. - The leisure and vacation industry in Japan is well-developed, with destinations like Karuizawa attracting global attention [10]. - Japan's agricultural and rural tourism sectors have flourished, creating a synergistic relationship between various industries and meeting consumer demand for "micro-vacations" [10]. Group 4: Cultural and Traditional Influences - Japan effectively utilizes its traditional culture to enhance tourism, with festivals attracting large crowds and generating significant interest [14]. - The country has successfully integrated art and culture into tourism, transforming previously neglected areas into world-class destinations [13]. - Japanese pop culture, including anime and music festivals, has become a significant draw for both domestic and international tourists [14]. Group 5: Business Strategies and Innovations - Companies in Japan have adapted to low-growth environments by focusing on consumer needs and enhancing product quality through direct engagement with customers [24][25]. - The article discusses various successful Japanese brands, such as 7-Eleven and Kikkoman, which have thrived by understanding and addressing specific consumer demands [25][26]. - The emphasis is placed on the importance of hands-on management and real-time consumer feedback in driving product innovation and market success [27][28].