这家消费硬件新贵开了座“小孩哥”的新乐园

Core Viewpoint - The article discusses the emergence of TuoZhu Technology's first offline store as a significant step in making 3D printing more accessible to the general public, transforming the perception of 3D printing from a niche hobby to a mainstream consumer experience [4][15]. Group 1: Company Overview - TuoZhu Technology, founded in 2020, has rapidly grown to become a global player in the consumer hardware sector, with its 3D printers used in over 60 countries [5]. - The company is projected to achieve revenue between 5.5 billion to 6 billion yuan in 2024, with a net profit nearing 2 billion yuan [5]. - In the first quarter of 2025, TuoZhu reported approximately 2 billion yuan in revenue, with a staggering 627% year-on-year increase in printer sales during the "618" shopping festival [5]. Group 2: Offline Store Experience - The first offline store, located in Shenzhen, features an elaborate 3D-printed cyber world model, attracting families and children, and showcasing the playful side of 3D printing [4][8]. - The store includes a "Geek Space" for enthusiasts to experience 3D printing and a "Parent-Child Room" designed for children, highlighting the dual customer base of DIY hobbyists and families [11][12]. - The layout of the store emphasizes finished products and user experience rather than technical aspects, aiming to demystify 3D printing for the general public [12][13]. Group 3: Market Trends and Future Outlook - The article notes that the consumer-grade 3D printing market is at a pivotal moment, with significant advancements in technology and reductions in costs making it more accessible [15][16]. - TuoZhu's founder compares the evolution of 3D printing to that of consumer drones, emphasizing the importance of lowering entry barriers for widespread adoption [16]. - Recent reports from various securities firms express optimism about the consumer-grade 3D printing market, citing factors such as technological breakthroughs and the rise of DIY culture as key drivers for growth [16][17].