最强增程！只卖30万？月销6万台的零跑真的飘了？

Core Viewpoint - Leap Motor's flagship D19 model showcases advanced technology and competitive pricing, positioning itself strongly in the market against established competitors [3][14][60]. Group 1: Product Features and Technology - The D19 features an 80 kWh range extender battery with a range of 500 km and a pure electric version with a 1000V architecture, highlighting its technological advancements [3][24]. - The vehicle is equipped with the Qualcomm dual 8797 chip, which offers a computing power of 1280 TOPS, making it a significant player in the industry [36][42]. - Key components of the D19 are sourced from top suppliers, including CATL batteries and Bosch steering systems, indicating a shift from previous cost-cutting measures to a focus on quality [18][52]. Group 2: Marketing and Brand Positioning - Leap Motor has adopted a more aggressive marketing strategy for the D19, contrasting its historically low-key approach, which included cost-saving measures in previous launches [5][13]. - The brand aims to maintain its identity as a "tech equality" company, ensuring that the D19 is not priced as a luxury vehicle despite its high-end features [21][23]. - The D19 is positioned competitively against models like the AITO M9 and Li Auto L9, with a target price range that could potentially undercut these competitors [43][56]. Group 3: Cost Management and Self-Development - Leap Motor continues to emphasize cost efficiency through self-developed components, which now account for 65% of the BOM cost of each vehicle [54][56]. - The integration of the drive and generator into a single unit in the D19's dual motor system exemplifies the company's strategy to reduce costs while maintaining performance [28][30]. - The company has plans to expand its self-developed parts to further reduce reliance on external suppliers, enhancing its competitive edge [52][55]. Group 4: Market Performance and Future Outlook - In the first nine months of the year, Leap Motor delivered nearly 400,000 vehicles, surpassing a cumulative delivery of 1 million units, indicating strong market demand [58][60]. - The introduction of the D19 is timely, as it aims to capture a growing market for large electric SUVs while enhancing the brand's image and product line [61][62]. - The company remains cautious about future competition and market dynamics, recognizing that maintaining leadership in the automotive industry requires continuous innovation and customer focus [66][68].